Big Funnels
How often do you connect with prospective clients (open house, ad call, personal sphere, cold calls, etc.), hand them your business card, follow up with them, and never have them convert to a sale? 80%, 90%, 95% of the time? Do you have to have to maintain a HUGE funnel of clients in order to actually get a few sales? You also know that buyers want all the available information, but they want to be able search for what they want when they want it - without having to wait for you to send them listings. If you're not around, they may go to someone else. NAR reports that buyers will on average visit 7 websites, connect with 17 realtors, and spend 6-9 months in their education phase. So how can you beat the odds and increase your conversion rate?
The problem of losing, supporting, and converting contacts...
- A realtor easily connects with 20 prospective buyers or sellers every month (open house, ad call, personal sphere, cold calls, etc.), most of which are lost contacts. People want all the information, do their own thing, and often have a defensive posture, yet will unexpectedly reach out to another realtor at any time, just because you are not available, or they meet someone else. You are easily forgotten.
- It is difficult therefore to support prospects at their level of interest and activity not knowing where prospects "are at". It is time-consuming and retention rates are low. Realtors therefore are inclined to focus more on sales activity the pipeline building.
- NAR reports that nearly 90% of education starts online. Home buyers want to make sure they are getting all the information they need. They will on average visit 7 websites and connect with 17 realtors. Home shoppers also spend approximately 6-9 months in their education phase and want information without obligation. 50% will buy within 1 year.
The Homebuyers Scouting Report®
You use the MLS to list your sellers. And you use the HBSR to show the listings to your buyers. What if you could also use it to allow your buyers to peruse real time listings at their leisure with only YOUR contact info associated with all listings?
See The Home Buyers Scouting Report introduction to home shoppers
When home buyers are convinced they are getting all the information, PLUS all the features and benefits of the The Homebuyer Scouting Report, PLUS the realtor and loan officer support based on their needs - they will not want to go anywhere else! They now have their very own, private MLS service!
We now have captive prospects who's business of course we still need to earn with solid "home and loan" interaction. Prospects are under no obligation, but the foundation for a succesful relationship is certainly there!
How is The Home Buyers Scouting Report offered?
- The HBSR is offered through Prospect Mortgage LLC, a fast growing national direct lender offering all mainstream mortgage programs, and a broker for niche type loans.
- Home Buyers Marketing II, Inc. is a licensed real estate company in all states where it offers real estate services, including the Home Buyers Scouting Report®
- The Home Buyers Scouting Report is a home finding service provided directly to home buyers exclusively by Home Buyers Marketing II, Inc.
- The Preferred Loan Officer is neither an employee of HBM II, nor the provider of the Home Buyers Scouting Report.
- The Cooperating Real Estate Agent is neither an agent nor a broker of HBM II.
- In some markets not all of the listings are available because of local rules and regulations. Address, mapping & other property information restrictions apply in some markets.
The opportunity...
Let's do the math... Our experience is a conversion rate of 5-10%, and approximately 50% of prospects buying within 12 months. Below is a projection of what can be accomplished with 10 new prospects added monthly. (Results vary, obviously - and the projection below is conservative). Need more sales? Add more prospects, or increase the conversion rate!
What it takes to participate...
You need to believe in the concept the way I do, be internet/email active, and interested in growing your business - our business. We need to be able to work together, and support each other.
This is not just another business tool, but a different way of doing business! The first thing you will do every day is log in to see who looked at which properties, respond to inquiries and requests for showings, etc. You will also be encouraged by increasing activity levels, ability to deliver high quality support to home buyers. This will allow you to focus on mortgage ready prospects who are ready to buy/sell!
We can start with some baby steps. You need to test drive the system, register a few prospects, and see how well the Home Buyer Scouting Report works for you. We'll start working with a few prospects, and then take if from there.
Interested? Send me an email and I'll set you up for the test drive right away!
